Universitas Stikubank (Unisbank) Semarang Repository

PENGARUH CITRA MEREK, NILAI, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN

Mohamad Rif’an, 08.05.51.0052 and Mulyo , Budi Setiawan, (2012) PENGARUH CITRA MEREK, NILAI, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN. Students' Journal of Economic and Management, 1 (1).

[img] PDF
Restricted to Repository staff only

Download (240kB)

Abstract

Sukolilo-Starch. Determination of the samples was done by using "purposive sampling" which is a technique of determining if the information for the data samples taken from specific targets, by taking a sample with specific criteria to be selected into the sample and the number of samples taken as many as 100 people .Data collected were analyzed using Analysis factor to test the validity of the question items The study entitled "Effect of Brand Image, Value, Customer Satisfaction Of Customer Loyalty" is done in order to analyze customer loyalty Pepsodent toothpaste products in the Village Sukolilo-Pati. The population in this study is the customers who use Pepsodent toothpaste products in the Village, alpha cronbach formula to test the reliability, regression analysis to test each variable partially free with koefesiensi detrminasi tested. The results showed that the brand image but not significant positive effect on customer loyalty. Has positive and significant value to the customer loyaliyas. Customer satisfaction but not significant positive effect on customer loyalty.

Item Type: Article
Uncontrolled Keywords: brand image, value, Customer Satisfaction and Customer Loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Institution: ?? JurnalMn ??
Depositing User: Fakultas Ekonomi
Date Deposited: 12 Nov 2012 02:33
Last Modified: 12 Nov 2012 02:33
URI: http://eprints.unisbank.ac.id/id/eprint/1245

Actions (login required)

View Item View Item