CORPORATE SOCIAL RESPONSIBILITY DAN STRATEGI PERUSAHAAN: PERSPEKTIF PENDEKATAN KUALITATIF ( STUDI KASUS PADA PT APAC INTI CORPORA BAWEN SEMARANG )

Meita Oktaviani, Rachmawati (2012) CORPORATE SOCIAL RESPONSIBILITY DAN STRATEGI PERUSAHAAN: PERSPEKTIF PENDEKATAN KUALITATIF ( STUDI KASUS PADA PT APAC INTI CORPORA BAWEN SEMARANG ). Penelitian Dosen.

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Abstract

This study aims to look at the phenomenon of CSR programs and corporate strategy. In this study, used a qualitative approach, the analysis of the phenomenology. Object of research in this study conducted at PT APAC INTI Corpora Leghal and Public Relations Division. Impression Management Theory and Stakeholder Theory is used as the basis in this study. The results of this study indicate that CSR programs conducted at the company has been integrated with corporate strategy. This study is very subjective, so it needs to research conducted by other companies that object to obtain another picture related to the implementation of CSR in Indonesia.

Item Type:	Article
Additional Information:	Rachmawati Meita Oktaviani
Uncontrolled Keywords:	Corporate Social Responsibility, Corporate Strategy, Qualitative Approach, Phenomenology
Subjects:	Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Faculty / Institution:	Fakultas Ekonomika dan Bisnis
Depositing User:	Tri Wiyono
Date Deposited:	22 Apr 2013 03:25
Last Modified:	22 Apr 2013 03:35
URI:	https://eprints.unisbank.ac.id/id/eprint/1311

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