KOMALASARI , REVI (2013) A SEMIOTIC REPRESENTATION OF SYMBOLS, CODES, AND SIGNS APPLIED IN CIPAGANTI HOLIDAY’S AS FOUND IN CORPORATE DOCUMENT. Undergraduate thesis, UNIVERSITY OF STIKUBANK SEMARANG.
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Abstract
This representation is about symbols, codes, and signs applied in Cipaganti Holiday’s. It tries, to interpret the meaning of symbols, codes, and signs applied in Cipaganti Holiday. The data of this representation are taken from bussines card, envelope, letter head, brochure and billboard / neon sign in Cipaganti Holiday’s. This study focuses on semantics. In this representation, the writer collects the data by using observation, documentary and library research. After the data are collected, then they are analyzed using the following steps : identifying, classifying the symbols, codes, and signs applied in Cipaganti Holiday’s and then interprets the cases completely based on the categories of cases. In Cipaganti Holiday the advertisement (in the form of bussines card, envelope, letter head, brochure, billboard / neon sign) used symbols, codes and signs. The writer found symbols (41.2 %), codes (26.7 %), signs (38.1 %) applied in Cipaganti Holiday. From the analysis it can be shown that commonly Cipaganti Holiday’s used symbols in the visual advertisement
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | NIM:09.03.52.0056 SKR.III.05.01.0472 |
| Uncontrolled Keywords: | Symbol, codes, and signs |
| Subjects: | |
| Faculty / Institution: | |
| Depositing User: | Farida Sri Endaryani |
| Date Deposited: | 28 Oct 2013 04:01 |
| Last Modified: | 28 Oct 2013 04:01 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/1724 |
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