Universitas Stikubank (Unisbank) Semarang Repository

A SEMIOTIC REPRESENTATION OF SYMBOLS, CODES, AND SIGNS APPLIED IN CIPAGANTI HOLIDAY’S AS FOUND IN CORPORATE DOCUMENT

KOMALASARI , REVI (2013) A SEMIOTIC REPRESENTATION OF SYMBOLS, CODES, AND SIGNS APPLIED IN CIPAGANTI HOLIDAY’S AS FOUND IN CORPORATE DOCUMENT. Undergraduate thesis, UNIVERSITY OF STIKUBANK SEMARANG.

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Abstract

This representation is about symbols, codes, and signs applied in Cipaganti Holiday’s. It tries, to interpret the meaning of symbols, codes, and signs applied in Cipaganti Holiday. The data of this representation are taken from bussines card, envelope, letter head, brochure and billboard / neon sign in Cipaganti Holiday’s. This study focuses on semantics. In this representation, the writer collects the data by using observation, documentary and library research. After the data are collected, then they are analyzed using the following steps : identifying, classifying the symbols, codes, and signs applied in Cipaganti Holiday’s and then interprets the cases completely based on the categories of cases. In Cipaganti Holiday the advertisement (in the form of bussines card, envelope, letter head, brochure, billboard / neon sign) used symbols, codes and signs. The writer found symbols (41.2 %), codes (26.7 %), signs (38.1 %) applied in Cipaganti Holiday. From the analysis it can be shown that commonly Cipaganti Holiday’s used symbols in the visual advertisement

Item Type: Thesis (Undergraduate)
Additional Information: NIM:09.03.52.0056 SKR.III.05.01.0472
Uncontrolled Keywords: Symbol, codes, and signs
Subjects: ?? Linguistics ??
Faculty / Institution: ?? SkripsiBhs ??
Depositing User: Farida Sri Endaryani
Date Deposited: 28 Oct 2013 04:01
Last Modified: 28 Oct 2013 04:01
URI: http://eprints.unisbank.ac.id/id/eprint/1724

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