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NILAI-NILAI ISLAM SEBAGAI VARIABEL MODERATING PENGARUH VARIABEL KUALITAS LAYANAN, CITRA INSTITUSI TERHADAP KEPUASAN PELANGGAN (Studi pada Sekolah Dasar Muhammadiyah 1 Kabupaten Jember)

Qomariah, Nurul (2012) NILAI-NILAI ISLAM SEBAGAI VARIABEL MODERATING PENGARUH VARIABEL KUALITAS LAYANAN, CITRA INSTITUSI TERHADAP KEPUASAN PELANGGAN (Studi pada Sekolah Dasar Muhammadiyah 1 Kabupaten Jember). SEMINAR NASIONAL DAN CALL FOR PAPERS . ISSN 978-979-3649-65-8

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Abstract

Islamic values or spiritual values are the values that should be inculcated from the beginning of the learners in an effort to instill a high sense of responsibility for the tasks they receive. The purpose of this study was to determine the effect of service quality. image of the institutions with Islamic values as a moderating variable to the satisfaction of customers / students. Service quality dimensions used in this study is the tangible dimension, responsiveness, emphaty, reliability and assurance. Dimensions for the variable image of the institution is an organization of society, organizations seem good, the service of both organizations, teaching staff of the organization polite. While the dimensions to Islamic values are honesty, commitment, discipline, creativity, and leadership. The research method used in this study is the method is to 2 use OLS (Ordinary Least Square) with helping SPSS software. The population in this study were all elementary school students Muhammadiyah1 Jember. The number of respondents who used the 40 sixth grade students with the sampling method is purposive sampling. The results of this study is that the variable values of Islam is not a moderating variable that influences the quality of service and image of the institution to customer satisfaction.

Item Type: Article
Uncontrolled Keywords: Islamic Value, Service Quality, Image, Satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Institution: ?? Proceedings ??
Depositing User: User Proceeding
Date Deposited: 04 Jul 2012 03:17
Last Modified: 05 Jul 2012 04:14
URI: http://eprints.unisbank.ac.id/id/eprint/190

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