Universitas Stikubank (Unisbank) Semarang Repository

RELATIONSHIP MARKETING DAN CUSTOMER RETENTION ORIENTATION PADA PERBANKAN SYARIAH

Kuswati, Rini and Waluyo, Agus (2012) RELATIONSHIP MARKETING DAN CUSTOMER RETENTION ORIENTATION PADA PERBANKAN SYARIAH. SEMINAR NASIONAL DAN CALL FOR PAPERS . ISSN 978-979-3649-65-8

[img]
Preview
PDF
Download (86kB) | Preview

Abstract

The purpose of this study was to determine the effect of relationship marketing to the customer retention orientation. Relationship marketing consist of several atribute, there are belonging, communication, customization, differentiation, personalization, rewarding, security and convenience. The samples are taken Islamic bank branches in Solo: PT. Bank Muamalat Indonesia (BMI sharia). This research applies the quantitative approach, by means of the surveys to take samples from the population, and questionaries to collect the principal data. Number of samples is 100 customer of PT. BMI syaria Solo determined by 2 Slovin’s formula with purposive sampling method and convenience sampling to each population. Multiple regression analysis is used to analyse the effect between variables. Measurement test in this research by validity and reliability test using Confrimatory Factor Analylisis (CFA) and Cronbach Alpha test. The result of the CFA test and Cronbach Alpha test is all items valid and all variables reliable. Based on the results obtained by the F test analysis Farithmetic of 17,765>2,09 with probability of 0,000<0,05 then Ho rejection means accepting Ha, This means that relationship marketing consist of belonging, communication, customization, differentiation, personalization, rewarding, security and convenience are equally significant effect on customer retention orientation customer of PT. BMI syaria Solo with determination coeficients or R2 of 0,575. This means that variations in the changes customer retention orientation customer of PT. BMI syaria Solo 57,5% can be explained by changes in relationship marketing consist of belonging, communication, customization, differentiation, personalization, rewarding, security and convenience. While the remaining 42,5% explained by other factors that are not part of the observed variables.

Item Type: Article
Uncontrolled Keywords: Relationship Marketing, Customer Retention Orientation & Sharia Banking
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Institution: ?? Proceedings ??
Depositing User: User Proceeding
Date Deposited: 04 Jul 2012 03:24
Last Modified: 05 Jul 2012 04:12
URI: http://eprints.unisbank.ac.id/id/eprint/192

Actions (login required)

View Item View Item