Gusti Agung Syanti Dewi, 13.42.02.0052 KUALITAS PROMOSI, KESESUAIAN PROGRAM MEDICAL CHANNEL DAN TINGKAT PENGETAHUAN PERMENKES NO 39 TAHUN 2013 TERHADAP REKOMENDASI BIDAN DAN LOYALITAS (STUDI EMPIRIS PADA BIDAN DI JAWA TENGAH DAN DIY). Pasca Sarjallna.
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Abstract
The purpose of the research is to look at the relationship between : 1) Quality Promotionof infantMidwife recommendation 2)Suitability program Medical Channel ofmidwife recommendation 3) The level of knowledge health minister regulation No. 39 of 2013 ofinfantmidwife recommendation 4)Quality Promotionof loyalty 5) Suitability program Medical Channel ofloyalty 6) The level of knowledge Health Minister Regulation No. 39 of 2013 of Loyalty 7) Midwife Recommendations of loyalty. This study using purposive sampling, with 134 respondents Midwives, located in Central Java and Yogyakarta. This research using a multiple linear regression analysis. Based on the hypothesis and the test results: 1) Quality Promotion, significant positive effect of midwife recommendation. 2) SuitabilityMedical Channel program positive and significant effect of midwife recommendations 3) The level of knowledge Health Minister Regulation No. 39 of 2013 are significant negative effect ofmidwife recommendation. 4)Quality promotion has no effect of loyalty. 5) Suitability Medical Channel program has no effect of loyalty. 6) The level of knowledge Health Minister Regulation No. 39 of 2013 has no effect of loyalty. 7) Milk formula Recommendations, positive and significant effet of loyalty. 8) Resulted Mediation effect are impact promotion strategy of loyalty is full mediation by recommendation.impact suitability Medical Channel program of loyality full mediation by recommendation,. impact level of knowledge health minister regulation full mediation by recommendation. Key Word : Quality promotion,suitablity medical channel program,level of knowledge
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty / Institution: | UNSPECIFIED |
| Depositing User: | Fakultas Ekonomi |
| Date Deposited: | 04 May 2016 06:54 |
| Last Modified: | 04 May 2016 06:54 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/3231 |
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