Pengaruh Electronic Word Of Mouth (E-Wom) Di Sosial Media Tiktok, Kepercayaan Dan Persepsi Harga Terhadap Niat Beli Ulang Belanja Online (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang)

Raras, Parahita and Suzy, Widyasari Pengaruh Electronic Word Of Mouth (E-Wom) Di Sosial Media Tiktok, Kepercayaan Dan Persepsi Harga Terhadap Niat Beli Ulang Belanja Online (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang). Management Studies and Entrepreneurship Journal.

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Abstract

This study aims to determine the effect of electronic word of mouth, trust, and perceived price on repurchase intention. The population in this study were all users of the Shopee application in the city of Semarang. The sampling technique in this study used a purposive sampling technique where samples were taken through certain considerations according to the criteria. The type of data used in this research is quantitative data. Quantitative data is data in the form of numbers. Source of data used in this research is primary data secondary data. The data collection technique used in this study was a questionnaire. In the data analysis test, the researcher conducted a validity test, reliability test, multiple regression test, coefficient of determination (R2), f test and t test

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / Institution:	Fakultas Ekonomika dan Bisnis
Depositing User:	Fakultas Ekonomi
Date Deposited:	15 May 2024 07:59
Last Modified:	15 May 2024 07:59
URI:	https://eprints.unisbank.ac.id/id/eprint/10103

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