Pengaruh Persepsi Harga dan Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan (Studi Pada Pelanggan Koncocetak)

Dilla Dienul, Haq and Mulyo, Budi Setiawan, Pengaruh Persepsi Harga dan Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan (Studi Pada Pelanggan Koncocetak). SEIKO : Journal of Management & Business.

PDF Download (2MB)

Abstract

The aim of this research is to know the effect of service quality and price perceptions on customer satisfaction and loyalty on Koncocetak customers. The population in this study were customers who had bought products at Koncocetak, the researchers took a sample of 100 respondents using purposive sampling technique. Primary data was obtained using a questionnaire while secondary data was obtained by using a literature study. This research uses path analysis technique with the help of SPSS version 20 program. The result of the research shows that all hypotheses are accepted, 1) price perceptions had positive and significant effect on satisfactions, 2) service quality had positive and significant effect on satisfaction, 3) price perceptions had positive and significant effect on customer loyalty, 4) service quality had positive and significant effect on

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / Institution:	Fakultas Ekonomika dan Bisnis
Depositing User:	Fakultas Ekonomi
Date Deposited:	23 Jul 2024 06:36
Last Modified:	23 Jul 2024 06:36
URI:	https://eprints.unisbank.ac.id/id/eprint/10150

Actions (login required)

View Item