PENGUKURAN NIAT BELI PRODUK ELEKTRONIK BUATAN CHINA

Agus Setyawan, Anton (2012) PENGUKURAN NIAT BELI PRODUK ELEKTRONIK BUATAN CHINA. SEMINAR NASIONAL DAN CALL FOR PAPERS . ISSN 978-979-3649-65-8

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Abstract

This research analyzes purchase intention of China electronic product. It uses model of economic nationalism proposed by Akhter (2007). The model includes beliefs, perception, attitude and purchase intention of China product. The construct of beliefs in this research related with economic nationalism as a part of country of origin concept. Respondents of this research are electronic product consumers in Surakarta, with sample size 146 respondents. Method of sampling in this research is purposive sampling. Structural Equation Model is the method to test hypotheses in this research. Result shows that perception and beliefs have positive effect on attitude toward brand and attitude toward brand have positive effect on purchase intention.

Item Type:	Article
Uncontrolled Keywords:	beliefs, perception, attitude, purchase intention.
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / Institution:
Depositing User:	User Proceeding
Date Deposited:	04 Jul 2012 03:10
Last Modified:	05 Jul 2012 04:08
URI:	https://eprints.unisbank.ac.id/id/eprint/188

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