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PENGARUH KETERSEDIAAN INFORMASI DAN REPUTASI PERUSAHAAN TERHADAP KEPERCAYAAN DAN DAMPAKNYA PADA NIAT MENJADI PESERTA DIDIK (Studi Pada Lembaga Pendidikan Prestasi Prima Pekalongan)

Bambang Sri Hartono, 1352020133 PENGARUH KETERSEDIAAN INFORMASI DAN REPUTASI PERUSAHAAN TERHADAP KEPERCAYAAN DAN DAMPAKNYA PADA NIAT MENJADI PESERTA DIDIK (Studi Pada Lembaga Pendidikan Prestasi Prima Pekalongan). Pascasarjana.

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Abstract

This study was conducted to determine the effect of the availability of information and the company's reputation and its impact on the level of trust in the intentions become learners. The samples used as many as 115 people, consisting of 93 women, or by 80.9% and 22 men, or 19.1%. In this study, the sampling technique used was purposive sampling. The analytical method used is the analysis of single and multiple linear regression, the results obtained are: 1) There is significant influence between the availability of information on the level of trust with a significance of 0.000 <0.05; 2) There is significant influence between the company's reputation for trust level with a significance value of 0.000> 0.05; 3) There is a significant relationship between confidence in the intention of becoming learners with a significance value of 0.000> 0.05. Key words : the availability of information, the company's reputation, beliefs, intentions become learners

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Institution: UNSPECIFIED
Depositing User: Fakultas Ekonomi
Date Deposited: 20 Apr 2016 03:03
Last Modified: 20 Apr 2016 03:03
URI: https://eprints.unisbank.ac.id/id/eprint/3134

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