Mohamad Kharis, 14.42.02.0014 ANALISIS KEPUASAN PELANGGAN BERDASARKAN NILAI PELANGGAN (Studi pada Pengguna Jasa Kesehatan RSUD Dr. Soeselo Kabupaten Tegal). Pasca Sarjana.
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Abstract
This research analyzes customer satisfaction based on the customer value. The research problems come from field problem identified from data about the condition of Dr. Soeselo Hospital Tegal Regency relates to customer complain were increasing. Therefore, the formula of problem in this research is how to increase customer value in order that customer satisfaction rich. A model has been developed and five hypotheses have been formulated to answer the problem of this research. The result of data analysis shows that the model developed and the research result can be accepted. The results of this research data analysis shows the model and the results were were well received. Then further results of this study prove that there is positive influence of service quality to customer value. The influence of place has a positive influence toward customer value. The influence of service quality to customer satisfaction has a positive influence. The influence of place has a positive influence toward customer satisfaction. The influence of customer value has a positive influence toward customer satisfaction. Key Words: S e r v i c e Q u a l i t y , Place, Customer Value, and Customer Satisfaction.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty / Institution: | UNSPECIFIED |
| Depositing User: | Fakultas Ekonomi |
| Date Deposited: | 04 May 2016 03:05 |
| Last Modified: | 04 May 2016 03:05 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/3215 |
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