Rizal R, Alimuddin and Askar, Yunianto and Maskur, Ali
MENGUKUR KEPUASAN NASABAH BERDASARKAN
PERSEPSI KUALITAS LAYANAN DAN TINGKAT SUKU BUNGA
(studi Empiris pada Nasabah Kredit BPR MAA semarang).
HASIL PENELITIAN.
Abstract
The purpose af this study is to onalyze the influence of service quality, perceived rate of customer satisfaction BPR MAA. The sample used in this study were 100 respondents with the sampling technique af purposive sampling with the
criteria customers BPR MAA had at least one year and is a credit customers BPR MAA collected data were analyzed using factor analysis to test the validity of the
item, the formula of Cronbach's Alpha to test the reliability instruments, multiple regression analysis to test the influence of independent variables were tested with t test to test and prove the partial ffict of each independent variable. The findings
from this study coneluded that: (1) There are positive qnd significant effect between service quality on customer satisfaction BPR MAA Semarang. (2) There are positive
and significant influence between the perception of interest rates on customer satisfaction.
Keytords: Service Quality, Interest Rate Perception and Customer Satisfaction
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