PUTRI, PRILIA KURNIA (2018) IMPLICATURE ANALYSIS ON SEVEN SLOGANS OF ISOTONIC BEVERAGE PRODUTC ON THE ONLINE ADVERTISEMENT. Undergraduate thesis, UNIVERSITAS STIKUBANK SEMARANG.
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Abstract
This research paper is entitled „Implicature Analysis On Seven Slogans Of Isotonic Beverage Produtc On The Online Advertisement’. This study aims at describing the implicature of each slogan on the seven slogans of isotonic beverage product, knowing the meaning of each slogan related the product and knowing how the consumers comprehend the slogan of isotonic beverage product. A slogan becomes one of the main elements to promote the product, and has an important role in attracting the consumers. The implicit message of the slogan can influence people to buy. However, in order to make an interesting slogan, a manufacturer tends to violate the cooperative principles by Grice. This research is beneficial for those who are studying and working in the marketing. This study is descriptive qualitative study. The data of this research are slogans of isotonic beverage product collected from the online advertisement. There are seven slogans of isotonic beverage product used as the data. The writer also used fifteen people who are familiar with the products as the secondary source and data. The questionnaire as the instrument is to know the responses of the consumers of the slogans. Based on the analysis, it can be concluded that the consumers comprehend each slogan of isotonic beverage products because the slogan say something orderly and briefly related the product. The manufacturer of the isotonic beverage product disobeys the maxims of cooperative principles in making a slogan. From the seven data, there are only one data (5%) that obey the maxim of quality, 6 slogans (30%) obey the maxim of quanity, 7 slogans (35%) obey the maxim of relevance, then the last 6 slogans (30%) obey the maxim of manner. Based on the questionnaires that were distributed to the consumers, total average mean of comprehension level is 2.92. It indicates that the slogans are easy to understand and can help to attract them to buy the product.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | NIM : 14.03.52.0017 SKR.III.05.01.0621 |
| Uncontrolled Keywords: | Implicature, Pragmatic,Slogan, Advertisement, Isotonic Beverage. |
| Subjects: | P Language and Literature > PN Literature (General) |
| Faculty / Institution: | Fakultas Bahasa dan Ilmu Budaya |
| Depositing User: | H Hayati |
| Date Deposited: | 21 Nov 2018 03:20 |
| Last Modified: | 21 Nov 2018 03:20 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/4826 |
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