Marlien, R.A and Alimuddin, Rizal and Euis, Soliha Co-creation value model based on co-synergy value. International Conference on Accounting, Business & Economics.
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Abstract
The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. The basic concept in this research is the concept of relationship marketing and services marketing. The concept of collaboration is an extension of the above concept. This research aims to build co-creation value based on co-synergy with antecedent variable of customer participation, customer perception value and relational capability of insurance agent. Unit analysis of life insurance customer with 140 responden. Technique sampling used is purposive sampling. The finding of this research is that customer participation and customer perception value and relational capability of insurance agent have an effect on co-synergy value. Co-synergy variables affect the value of co-creation.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | Euis Soliha |
| Date Deposited: | 20 Jun 2019 00:34 |
| Last Modified: | 20 Jun 2019 00:34 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/5311 |
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