MESSAGE FRAMING AND SOURCE CREDIBILITY IN PRODUCT ADVERTISEMENTS WITH HIGH CONSUMER INVOLVEMENT

Euis, Soliha and Suzy, Widyasari MESSAGE FRAMING AND SOURCE CREDIBILITY IN PRODUCT ADVERTISEMENTS WITH HIGH CONSUMER INVOLVEMENT. European Research Studies Journal.

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Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Faculty / Institution:	Fakultas Ekonomika dan Bisnis > Program Studi Manajemen
Depositing User:	Euis Soliha
Date Deposited:	22 Jun 2019 15:13
Last Modified:	22 Jun 2019 15:13
URI:	https://eprints.unisbank.ac.id/id/eprint/5317

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