MESSAGE FRAMING, SOURCE CREDIBILITY, AND CONSUMER RISK PERCEPTION WITH MOTIVATION AS MODERATING VARIABLE IN FUNCTIONAL FOOD ADVERTISEMENTS

Euis, Soliha and Basu Swastha, Dharmmesta and B.M., Purwanto and Suci Paramitasari, Syahlani MESSAGE FRAMING, SOURCE CREDIBILITY, AND CONSUMER RISK PERCEPTION WITH MOTIVATION AS MODERATING VARIABLE IN FUNCTIONAL FOOD ADVERTISEMENTS. American International Journal of Contemporary Research.

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Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Faculty / Institution:	Fakultas Ekonomika dan Bisnis > Program Studi Manajemen
Depositing User:	Euis Soliha
Date Deposited:	22 Jun 2019 15:13
Last Modified:	22 Jun 2019 15:13
URI:	https://eprints.unisbank.ac.id/id/eprint/5318

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