THE EFFECT OF SOURCE CREDIBILITY AND MESSAGE FRAMING ON CONSUMER RISK PERCEPTIONS WITH CONSUMER PRODUCT KNOWLEDGE AS A MODERATING VARIABLE: A LITERATURE REVIEW

Euis, Soliha and Basu Swastha, Dharmmesta THE EFFECT OF SOURCE CREDIBILITY AND MESSAGE FRAMING ON CONSUMER RISK PERCEPTIONS WITH CONSUMER PRODUCT KNOWLEDGE AS A MODERATING VARIABLE: A LITERATURE REVIEW. International Research Journals.

PDF Download (4MB)

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Faculty / Institution:	Fakultas Ekonomika dan Bisnis > Program Studi Manajemen
Depositing User:	Euis Soliha
Date Deposited:	22 Jun 2019 15:13
Last Modified:	22 Jun 2019 15:13
URI:	https://eprints.unisbank.ac.id/id/eprint/5319

Actions (login required)

View Item