THE DIFFERENCE IN CONSUMER RISK PERCEPTION BETWEEN CELEBRITY ENDORSER AND EXPERT ENDORSER IN COLLEGE ADVERTISEMENTS

Euis, Soliha and Naila, Zulfa THE DIFFERENCE IN CONSUMER RISK PERCEPTION BETWEEN CELEBRITY ENDORSER AND EXPERT ENDORSER IN COLLEGE ADVERTISEMENTS. Journal of Indonesian Economy and Business.

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Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Faculty / Institution:	Fakultas Ekonomika dan Bisnis > Program Studi Manajemen
Depositing User:	Euis Soliha
Date Deposited:	22 Jun 2019 15:11
Last Modified:	22 Jun 2019 15:11
URI:	https://eprints.unisbank.ac.id/id/eprint/5326

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