Euis, Soliha and Alimuddin, Rizal and Ali, Maskur and Nursalinda Bela, Mawarni and Rochmani, Rochmani SERVICE QUALITY, BANK IMAGE, AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION__. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH.
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Abstract
This study aims to analyze the mediating role of customer satisfaction in the relationships between service quality and bank image on customer loyalty. The population of this study is the savings customers of Bima Bank in Semarang – Indonesia. By using purposive sampling, 100 respondents are determined as a sample. The data are analyzed using multiple regression. Sobel test further is applied for testing mediation effect. The results show that 1) service quality and bank image have a positive and significant effect on customer satisfaction, 2) service quality and bank image have no effect on customer loyalty, 3) customer satisfaction has a positive and significant effect on customer loyalty, 4) customer satisfaction mediates perfectly the relationships between service quality and bank image on customer loyalty.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | Euis Soliha |
| Date Deposited: | 19 Nov 2019 08:05 |
| Last Modified: | 19 Nov 2019 08:05 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/5917 |
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