Alimuddin, Rizal and Endah, Mujiasih PENGGUNAAN KEKUATAN DALAM MENGENDALIKAN BISNIS WARALABA RITEL. JBE.
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Abstract
Retail Business Management with a franchise system as a primary method of entering the market has been chosen. Control of retail network of franchise become a very important. The purpose of this paper is to examine the Social Exchange Theory-Agency Theory and Power Theory, implemented in cooperation relationships between the manager of a franchise business. This study examines the empirical findings from various studies about the franchise, especially on how an organization controls the other organizations to follow what has been required under a treaty. The results of this study found that there are different patterns of business controls implemented by the managers of the franchise, namely: through the Contract franchise, support mechanisms, the selection of franchise partners, the pattern of the franchise relationship and the use of parent-area franchise system. This pattern was found as the main method used by the owners of retail businesses to control the franchise business network. Meanwhile, a source of Coercive Power and Non-Coercive Power appears in the form of franchise contracts and franchise relations of the dominant mechanism used by franchise businesses. However, it is recommended to develop a pattern of relationships that use pattern-based inter-organizational relationships on the Relationship Power and Organizational Power.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | Jati Sasongko Wibowo |
| Date Deposited: | 15 Jan 2020 02:15 |
| Last Modified: | 15 Jan 2020 02:15 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/6364 |
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