Pujiwati, Pujiwati (2020) PENGARUH KEPERCAYAAN, CITRA PERUSAHAAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT NAURA ADI JAYA (Naura Tour) DI SEMARANG. Undergraduate thesis, Universitas Stikubank.
![[img]](http://eprints.unisbank.ac.id/style/images/fileicons/application_pdf.png) |
PDF (HLM JUDUL)
Download (522kB) |
|
PDF (ABSTRAK)
Download (160kB) |
|
PDF (BAB I)
Download (270kB) |
|
PDF (BAB II)
Restricted to Repository staff only Download (633kB) |
|
PDF (BAB III)
Restricted to Repository staff only Download (600kB) |
|
PDF (BAB IV)
Restricted to Repository staff only Download (620kB) |
|
PDF (BAB V)
Restricted to Repository staff only Download (264kB) |
|
PDF (DAFTAR PUSTAKA)
Download (266kB) |
|
PDF (LAMPIRAN)
Restricted to Repository staff only Download (1MB) |
Abstract
Penelitian iini ibertujuan iuntuk imengetahui idan imenganalisis ipengaruh iKepercayaan, iCitra iPerusahaan, idan iKualitas iLayanan iTerhadap iKepuasan iKonsumen iPT iNaura iAdi iJaya i(Naura iTours).Pada ipenelitian iini, ipopulasi iyang idigunakan imerupakan ikonsumen iPT iNaura iAdi iJaya i(Naura iTours) iSemarang. iPengambilan isampel idalam ipenelitian iini imenggunakan ipurposive isampling iyang iberjumlah i100 iresponden. iPengambilan isampel idengan ikriteria: ikonsumen idengan iminimal iusia i17 itahun idan ikonsumen iyang isedang iatau ipernah imenggunakan ijasa iPT iNaura itours iminimal i2 ikali. iPengujian idata idalam ipenelitian iini imenggunakan iuji iinstrumen, uji model menggunakan uji F (Goodness of fit) Berdasarkan iuji ihipotesis, idiperoleh ibahwa ikepercayaan iberpengaruh ipositif idan isignifikan iterhadap ikepuasan ikonsumen, icitra iperusahaan iberpengaruh ipositif idan isignifikan iterhadap ikepuasan ikonsumen, iselanjutnya ikualitas ilayanan iberpengaruh ipositif idan isignifikan iterhadap ikepuasan ikonsumen. This istudy iaims ito idetermine iand ianalyze ithe iinfluence iof iTrust, iCorporate iImage, iand iService iQuality ion iConsumer iSatisfaction iof iPT iNaura iAdi iJaya i(Naura iTours).In ithis istudy, ithe ipopulation iused iwas iconsumers iof iPT iNaura iAdi iJaya i(Naura iTours) iSemarang. iSampling iin ithis istudy iused ipurposive isampling, iamounting ito i100 irespondents. iSampling iwith icriteria: iconsumers iwith ia iminimum iage iof i17 iyears iand iconsumers iwho iare ior ihave iused ithe iservices iof iPT iNaura itours iat ileast i2 itime. Testing the data in this study using deskriptive statistical tests, test instrument using validity and reliability tests, test models using test F (Goodnessof fit) Based ion ihypothesis itesting, iit iis ifound ithat itrust ihas ia ipositive iand isignificant ieffect ion icustomer isatisfaction, icompany iimage ihas ia ipositive iand isignificant ieffect ion icustomer isatisfaction, ithen iservice iquality ihas ia ipositive iand isignificant ieffect ion icustomer isatisfaction.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | SKR.V.05.51.1554 NIM.15.05.51.0143 |
| Uncontrolled Keywords: | ikepercayaan, icitra iperusahaan, ikualitas ilayanan, ikepuasan ikonsumen. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | F Fahmi |
| Date Deposited: | 11 May 2020 04:39 |
| Last Modified: | 11 May 2020 04:39 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/6750 |
Actions (login required)
 |
View Item |
