Putri, Vivia Taraka (2021) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, DAN DIFERENSIASI PRODUK TERHADAP MINAT PENGGUNAAN LAYANAN MOBILE BANKING BANK CENTRAL ASIA (Studi pada Mahasiswa Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang Angkatan 2017). Undergraduate thesis, Universitas Stikubank.
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Abstract
Penelitian ini dilakukan untuk mengetahui adanya pengaruh persepi manfaat, persepsi kemudahan, dan diferensiasi produk terhadap minat penggunaan layanan mobile banking dimasa covid-19 pada Bank Central Asia. Penelitian ini dilakukan terhadap mahasiswa program studi manajemen fakultas ekonomika dan bisnis Universitas Stikubank Semarang. Teknik penelitian yang digunakan adalah purposive sampling ialah teknik penetapan sampel dengan cara memilih sampel sesuai dengan kriteria. Jenis data yang digunakan adalah data primer. Teknik pengambilan data adalah penyebaran kuesioner melalui google form. Populasi dalam penelitian ini sebanyak 96 responden yang memiliki rekening bank BCA yang telah menggunakan layanan mobile bankingmaupun belum. Pengujian ini dilakukan dengan beberapa uji instrument, uji regresi berganda, dan uji hipotesis. Pada hasil penelitian ini membuktikan bahwa persepsi manfaat dan diferensiasi produk berpengaruh positif dan signifikan. Tetapi hasil pada persepsi kemudahan membuktikan tidak berpengaruh signifikan. This study was conducted to determine the effect of perceived benefits, perceived convenience, and product differentiation on interest in using mobile banking services during the COVID-19 period at Bank Central Asia. This research was conducted on students of the management study program, Faculty of Economics and Business, Stikubank University, Semarang. The research technique used is purposive sampling, which is a sampling technique by selecting samples according to the criteria. The type of data used is primary data. The data collection technique was distributing questionnaires via google form. The population in this study as many as 96 respondents who have a BCA bank account who have used or have not used mobile banking services. This test was carried out with several instrument tests, multiple regression tests, and hypothesis testing. The results of this study prove that the perception of benefits and product differentiation has a positive and significant effect. But the results on the perception of convenience prove no significant effect
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | SKR.V.05.51.1877 NIM.17.05.51.0225 |
| Uncontrolled Keywords: | Persepsi Manfaat, Persepsi Kemudahan, Diferensiasi Produk dan Minat Penggunaan |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | Farida Sri Endaryani |
| Date Deposited: | 04 Jan 2022 03:58 |
| Last Modified: | 04 Jan 2022 03:58 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/8309 |
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