DEVELOPMENT AND EMPOWERMENT OF SEMARANG BATIK CRAFTSMEN BASED ON ASSISTANCE STRATEGY OF FRACTAL BATIK IN THE EFFORT TO BUILD SUSTAINABLE COMPETITIVE ADVANTAGE

Endang, Tjahjaningsih and Hasan, Abdul Rozak. and Dewi, Handayani and Agus Prasetyo, Utomo DEVELOPMENT AND EMPOWERMENT OF SEMARANG BATIK CRAFTSMEN BASED ON ASSISTANCE STRATEGY OF FRACTAL BATIK IN THE EFFORT TO BUILD SUSTAINABLE COMPETITIVE ADVANTAGE. I J A B E R, Vol. 14, No. 13, (2016): 8853-8866.

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Abstract

The aim of this research was to discuss the development and empowerment of Semarang batik craftsmen based on sustainable assistance strategy in the effort to build sustainable competitive advantage. The urgency of research to be achieved was to position Semarangan batik which its current growth is still in a position of embryos to grow in a higher position. The population in this research was the entire batik craftsmen, joint business groups, and self-help groups in the city and district of Semarang. The number of samples was 80 in which the number of samples was greater than 30 and fewer than 500 so that it represented in the most of the research. This research used the sampling technique of non-probability sampling (the sampling did not provide equal opportunities to the members of the population to be sampled), which is purposive sampling in which the selection of a group of subjects was based on the characteristics or specific traits considered to have a close relation with the characteristics or properties of the previously known populations. The criteria used by researchers was that the production had started for more than one year. The batik acceleration strategy in the development of Semarangan batik craftsmen based on the excellence of specific creative techniques after many efforts to improve the batik creative products, product differentiation and costoriented creative technique. Then, it required sustainable sustainable assistance strategy to improve sustainable competitive excellence in the craftsmen. Batik motif design is important to be the force for batik craftsmen, so the use of all devices are necessary to be able to explore batik motives to be taught to the craftsmen in order that they can explore their imaginations and designs by providing the assistance of making batik design using batik software. The strategy model was formed to be the reference in development acceleration of small and medium industries, not only on the batik industry but it is also expected to be applied to SMEs in general.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / Institution:	Fakultas Ekonomika dan Bisnis
Depositing User:	Fakultas Ekonomi
Date Deposited:	25 Aug 2022 03:39
Last Modified:	25 Aug 2022 03:39
URI:	https://eprints.unisbank.ac.id/id/eprint/8598

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