GRAND DESIGNSTRATEGY OF ACCELERATING THE DEVELOPMENT OFBATIK SEMARANGAN CRAFTSMENBASED ON ADVANTAGE OF SPECIFIC CREATIVE TECHNIQUE

Endang, Tjahjaningsih and Hasan, Abdul Rozak. and Agus Prasetyo, Utomo and Kasmari, Kasmari GRAND DESIGNSTRATEGY OF ACCELERATING THE DEVELOPMENT OFBATIK SEMARANGAN CRAFTSMENBASED ON ADVANTAGE OF SPECIFIC CREATIVE TECHNIQUE. I J A B E R, Vol. 13, No. 9, (2015): 6745-6761.

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Abstract

Nowadays the position of Semarangan batik is still classified as in embryo position. It happens because Semarangan batik craftsmen in general have not grown yet, so it needs full attention from all stakeholders. This research was aimed to make a strategy model for the development of Semarangan batik craftsmen based on the advantage of specific creative technique. The populations in this research werebatik artisans residing in the city of Semarang and district of Semarang with a sample size of 70 Semarangan batik craftsmen who had considered representative. The results show that the advantage of specific creative techniquewas indispensable in developing batik industry by using a new tool for cost efficiency, a new technique to improve the quality and uniqueness of the product, and is able to speed up the production process. The resulting product has a uniqueness and able to compete with other products. The formed strategy model is expected to be a reference in the development of the batik industry. Keywords: Strategy of accelerating, specific creative technique,batik Semarangan

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / Institution:	Fakultas Ekonomika dan Bisnis
Depositing User:	Fakultas Ekonomi
Date Deposited:	25 Aug 2022 03:42
Last Modified:	25 Aug 2022 03:42
URI:	https://eprints.unisbank.ac.id/id/eprint/8599

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