Development of CMS- and SEO-based CYBER CLUSTER E-COMMERCE Model for SME Products

Dwi, Agus Diartono and Yohanes, Suhery and Aji, Supriyanto and Arief, Jananto Development of CMS- and SEO-based CYBER CLUSTER E-COMMERCE Model for SME Products. International Journal of Arts and Social Science.

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Abstract

Problems often experienced by SMEs are the limited number and coverage of their product marketing and sales. Likewise, the similar product competition can occur among local products or products coming from outside. This is because marketing and sales are still performed conventionally and individually. This study intends to implement a model of E-Commerce system for SME products in a region or District with cyber cluster participatory in the linking web which is developed using Search Engine Optimization (SEO) system and Content Management System (CMS). The purpose is that the developed web can easily reach top rank in the web search engines and the content and rank can be always updated. The benefits of this study is to improve marketing and sales of SME products into global market and to make the said web address is easy to find and easy to search because they often appear in the top positions in search engines like Google. The output of this study is SME product website which is based on CMS and optimized with internal and external link model that always appear at the top position in search range. This study method used action research, with waterfall-structured system development model. The application of the web itself was developed with a prototype model, according to the consumer needs.

Item Type:	Article
Subjects:	Q Science > Q Science (General)
Faculty / Institution:	Fakultas Teknologi Informasi
Depositing User:	Fakultas Ekonomi
Date Deposited:	05 Jan 2023 06:40
Last Modified:	05 Jan 2023 06:40
URI:	https://eprints.unisbank.ac.id/id/eprint/9050

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