Brand Image Mediates Between K-Pop Celebrity Endorsements in Social Media Ads and The Purchase Intention of Gen Z Consumers_koresponden

Ajeng, Aquinia and Bambang, Sutedjo. and Rokh, Eddy Prabowo Brand Image Mediates Between K-Pop Celebrity Endorsements in Social Media Ads and The Purchase Intention of Gen Z Consumers_koresponden. Jurnal Ekonomi.

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Item Type:	Other
Subjects:	A General Works > AI Indexes (General)
Faculty / Institution:	Fakultas Ekonomika dan Bisnis > Program Studi Manajemen
Depositing User:	Atik Rakhmawati
Date Deposited:	23 Aug 2023 02:58
Last Modified:	23 Aug 2023 02:58
URI:	https://eprints.unisbank.ac.id/id/eprint/9700

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