Items where Author is "B.M., Purwanto"

Euis, Soliha and Basu Swastha, Dharmmesta and B.M., Purwanto and Suci Paramitasari, Syahlani MESSAGE FRAMING, SOURCE CREDIBILITY, AND CONSUMER RISK PERCEPTION WITH MOTIVATION AS MODERATING VARIABLE IN FUNCTIONAL FOOD ADVERTISEMENTS. American International Journal of Contemporary Research.

Euis, Soliha and B.M., Purwanto PENGARUH PERERANGKAAN PESAN PADA PERSEPSI RISIKO KONSUMEN DENGAN MOTIVASI SEBAGAI VARIABEL PEMODERASI. Jurnal Siasat Bisnis.