Items where Author is "Basu Swastha, Dharmmesta"

Euis, Soliha and Basu Swastha, Dharmmesta THE EFFECT OF SOURCE CREDIBILITY AND MESSAGE FRAMING ON CONSUMER RISK PERCEPTIONS WITH CONSUMER PRODUCT KNOWLEDGE AS A MODERATING VARIABLE: A LITERATURE REVIEW. International Research Journals.

Euis, Soliha and Basu Swastha, Dharmmesta and B.M., Purwanto and Suci Paramitasari, Syahlani MESSAGE FRAMING, SOURCE CREDIBILITY, AND CONSUMER RISK PERCEPTION WITH MOTIVATION AS MODERATING VARIABLE IN FUNCTIONAL FOOD ADVERTISEMENTS. American International Journal of Contemporary Research.