WIBOWO, AJI SURYO (2018) IMPLICATURE ANALYSIS OF TEN MOBILE PHONE’S SLOGANS ADVERTISED ONLINE. Undergraduate thesis, UNIVERSITAS STIKUBANK SEMARANG.
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Abstract
This reseach paper is entitled “Implicature Analysis Of ten Mobile Phone’s Slogans Advertised Online”. This study aims at describing the implicature of each slogan on the ten slogans advertised online and knowing how the user comprehend the mobile phone’s slogan. A slogan becomes one of the main elements to promote the product, and has an important role in attracting the user. The implicit message of the slogan can influence people to buy the product. However, in order to make an interesting slogan, a manufacturer tends to violate the cooperative principles by Grice. This research is benefical for those who are studying and working in the marketing. This study is mobile phone’s product collected from the online advertisement. There are ten mobile phone’s advertised online as the data. The writer also used twenty people who are familiar with the product as the secondary source data. The questionnaire as the instrument to know the response of the user of the slogans. Based on the analysis, it can be concluded that the user comprehend each mobile phone’s slogans advertised online, because the slogan says that mobile phone’s advertised online disobeys the maxim of cooperative principles in making a slogan. From the data, there are only one data (10%) that disobeys all the maxims. Then nine data (90%) obeys all the maxims. Based on the questionnaires that were distributed to the users, total average mean of comprehension level is 2.34. It indicates that the slogans are easy to understand and can help to attract them to buy the product.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | NIM : 14.03.52.0040 SKR.III.05.01.0632 |
| Uncontrolled Keywords: | Implicature, Mobile phone’s slogan |
| Subjects: | P Language and Literature > PN Literature (General) |
| Faculty / Institution: | Fakultas Bahasa dan Ilmu Budaya |
| Depositing User: | R Ria |
| Date Deposited: | 19 Nov 2018 09:13 |
| Last Modified: | 19 Nov 2018 09:13 |
| URI: | http://eprints.unisbank.ac.id/id/eprint/4735 |
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