Hanifah, Hanifah
(2012)
PENGARUH ORIENTASI KEWIRAUSAHAAN, BUDYA ORGANISASI DAN STRATEGI
BISNIS TERHADAP KINERJA PERUSAHAAN.
SEMINAR NASIONAL DAN CALL FOR PAPERS .
ISSN ISBN: 978-979-3649-65-8
Abstract
The research objective is to determine the effect of entrepreneurial orientation,
organizational culture and business strategy of the company's performance either
simultaneously or partially on Small Medium Enterprises (SMEs) in West Java. The objects
of study are orientation of entrepreneurship, organizational culture, business strategy and
corporate performance of Small Medium Enterprises (SMEs) in West Java, in the period of
2011. Type of relationship between variables in the form of a causal relationship. This
research is descriptive and verification. Verification analysis conducted to examine the
hypothesis by using a statistical test Structural Equation Model - SEM. Based on the results
of research, entrepreneurial orientation, organizational culture and business strategy to
simultaneously affect the performance of the company amounted to 79.94%, while the
remaining 20.04% influenced by other outside factors of the three independent variables
observed. Then the three variables are partially significantly influence to the performance of
the company.
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