Ananea, Wifiq (2019) PENGARUH KUALITAS PRODUK, CITRA MEREK TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS (STUDI PADA PELANGGAN KOSMETIK MEREK MAYBELLINE). Undergraduate thesis, Universitas Stikubank.
![[img]](http://eprints.unisbank.ac.id/style/images/fileicons/application_pdf.png) |
PDF (HLM JUDUL)
Download (659kB) |
|
PDF (ABSTRAK)
Download (16kB) |
|
PDF (BAB 1)
Download (227kB) |
|
PDF (BAB 2)
Restricted to Repository staff only Download (804kB) |
|
PDF (BAB 3)
Restricted to Repository staff only Download (595kB) |
|
PDF (BAB 4)
Restricted to Repository staff only Download (405kB) |
|
PDF (BAB 5)
Restricted to Repository staff only Download (111kB) |
|
PDF (DAFTAR PUSTAKA)
Download (332kB) |
|
PDF (LAMPIRAN)
Restricted to Repository staff only Download (1MB) |
Abstract
Tujuan penelitian ini adalah untuk menganalisis Pengaruh Kualitas Produk, Citra Merk Terhadap Kepuasan dan Dampaknya Pada Loyalitas Pelanggan Kosmetik Merk Meybelline (Studi pada Konsumen Toko Lunacoco Semarang). Dalam penelitian ini variable bebas yang mempengaruhi Pengaruh Kualitas Produk, Citra Merk Terhadap Kepuasan dan Dampaknya Pada Loyalitas Pelanggan Kosmetik Merk Meybelline. Populasi dalam penelitian ini adalah seluruh pelanggan pada Konsumen Toko Lunacoco Semarang. Pada penelitian ini, menggunakan pengambilan sampel purposive sampling dan terpilih sebanyak 100 responden yang dijadikan sebagai sampel. Hasil penelitian bahwa membuktikan bahwa Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Citra Merk berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Kepuasan Pelanggan berpengaruh positif dan signifikan Loyalitas Pelanggan. The purpose of this study was to analyze the Effect of Product Quality, Brand Image on Satisfaction and Its Impact on Customer Loyalty for Meybelline Brand Cosmetics (Study on Lunacoco Shop Semarang Consumers). In this study the independent variables that influence the influence of Product Quality, Brand Image on Satisfaction and Its Impact on Customer Loyalty of Meybelline Brand Cosmetics. The population in this study were all customers at Lunacoco Semarang Consumers. In this study, using purposive sampling and 100 respondents were selected as samples. The results of research that prove that Product Quality has a positive and significant effect on Customer Satisfaction. Brand Image has a positive and significant impact on Customer Satisfaction. Customer Satisfaction has a positive and significant effect on Customer Loyalty.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | SKR.V.05.51.1631 NIM.14.05.51.0036 |
| Uncontrolled Keywords: | Kualitas Produk, Citra Merk Terhadap Kepuasan dan Dampaknya Pada Loyalitas Pelanggan |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | Farida Sri Endaryani |
| Date Deposited: | 13 May 2020 03:45 |
| Last Modified: | 13 May 2020 03:45 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/6785 |
Actions (login required)
 |
View Item |
