Aulia, Erdhita Trisa (2020) PENGARUH KUALITAS LAYANAN, SUASANA TOKO, DAN NILAI PELANGGAN TERHADAP KEPUASAN KONSUMEN (Studi Pada Restoran Eling Bening Kab. Semarang). Undergraduate thesis, Universitas Stikubank.
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Abstract
Tujuan dari penelitian ini untuk mengetahui dan menganalisis mengenai pengaruh kualitas layanan, suasana toko, dan nilai pelanggan terhadap kepuasan konsumen Restoran Eling Bening Kab. Semarang. Kuesioner dipilih untuk pengumpulan data dengan cara menyebarkan kepada pengunjung yang makan di Restoran Eling Bening Kab. Semarang. Purposive sampling dipilih dalam penelitian ini agar dalam pemilihan sampel menjadi akurat dengan kriteria tertentu. Kriteria dalam penelitian ini yaitu pengunjung yang berusia diatas 17 tahun dan pengunjung yang makan di Restoran Eling Bening Kab. Semarang. Pengolahan data menunjukkan bahwa hasil dalam penelitian ini terdapat pengaruh positif tetapi tidak signifikan antara kualitas layanan terhadap kepuasan konsumen, sedangkan suasana toko terdapat berpengaruh positif dan signifikan terhadap kepuasan konsumen, dan nilai pelanggan memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen di Restoran Eling Bening Kab. Semarang. The purpose of this research is to know and analyze about the influence of service quality, shop atmosphere, and customer value to the consumer satisfaction of restaurant Eling Bening Kab. Semarang. Questionnaire was chosen for the collection of data by spreading to visitors who ate at restaurant Eling Bening Kab. Semarang. Purposive sampling was chosen in this study in order for the sample selection to be accurate with certain criteria. The criteria in this research is the visitors who are over 17 years old and visitors who eat at the restaurant Eling Bening Kab. Semarang. Data processing shows that the results in this study have a positive but insignificant influence between quality of service to consumer satisfaction, while the store atmosphere has a positive and significant effect on the satisfaction of Consumers, and customer value has a positive and significant influence on consumer satisfaction in the restaurant Eling Bening Kab. Semarang.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | SKR.V.05.51.1576 NIM.16.05.51.0198 |
| Uncontrolled Keywords: | Kualitas Layanan, Suasana Toko, Nilai Pelanggan, dan Kepuasan Konsumen. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | F Fahmi |
| Date Deposited: | 18 May 2020 02:37 |
| Last Modified: | 18 May 2020 02:37 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/6823 |
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