Syafaati, Laily (2020) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA. Undergraduate thesis, Universitas Stikubank.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh kulitas produk,persepsi harga dan promosi terhadap keputusan pembelian sepeda motor Honda. Populasi dalam penelitian ini adalah pelanggan yang membeli dan menggunakan sepeda motor Honda. Sempel dalam penelitian ini sebanyak 100orang. Teknik pengambilan sempel adalah purposive sampling dengan kreteria: pelanggan honda dengan penggunaan selama minimal 1 tahun. Hasil analisis dapat disimpulkan bahwa: kualitas produk berpengaruh positif dan signifikan terhadap keputussan pembelian. Persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. ABSTRACT This study aims to analyze the effect of product quality, perceived price and promotion on purchasing decisions for Honda motorbikes. The population in this study are customers who buy and use Honda motorbikes. Samples in this study were 100 people. The sampling technique was purposive sampling with the criteria: Honda customers with minimum usage of 1 year. The results of the analysis can be concluded that: product quality has a positive and significant effect on purchasing decisions. Price perception has a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | SKR.V.05.51.1700 NIM 16.05.51.0162 |
| Uncontrolled Keywords: | Kata kunci: Kualitas produk, persepsi harga, promosi, dan terhadan keputusan pembelian. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | Lisa Noviani Maghfiroh |
| Date Deposited: | 21 Oct 2020 03:49 |
| Last Modified: | 21 Oct 2020 03:49 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/7250 |
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