Widiastuti, Firdiani (2020) PENGARUH PRICE DISCOUNT DAN BONUS PACK TERHADAP PEMBELIAN DENGAN CARA IMPULSE BUYING (Studi Pada Matahari Department Store Cabang Paragon Kota Semarang). Undergraduate thesis, Universitas Stikubank.
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Abstract
Penelitian ini bertujuan untuk menganalisis dan mengetahui tentang : (1) pengaruh price discount terhadap pembelian dengan cara impulse buying pada pelanggan Matahari Departement Store (2) pengaruh bonus pack terhadap pembelian dengan cara impulse buying pada pelanggan Matahari Departement Store. Penelitian ini dilakukan pada Matahari Departement Store Cabang Paragon Kota Semarang. Penelitian ini bersifat penelitian kuantitatif. Populasi pada penelitian ini adalah pelanggan Matahari Departement Store Cabang Paragon Kota Semarang. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumla sampel sebanyak 100 orang. Teknik pengambilan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya, serta teknis analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) terdapat pengaruh tidak signifikan antara price discount terhadap pembelian dengan cara impulse buying pada pelanggan Matahari Departement Store dibuktikan dengan nilai t hitung sebesar 0, 815 dengan nilai signifikan sebesar 0,417 (2) terdapat pengaruh positif signifikan antara bonus pack terhadap pembelian dengan cara impulse buyingpada pelanggan Matahari Department Store dibuktikan dengan nilai t hitung sebesar 7,174 dengan nilai signifikan 0,00. ABSTRACT The purpose of this research was to found analyze and influence : (1) effect of price discount on impulse buying of Matahari Departement Store customer (2) effect of bonus pack on impulse buyingof Matahari Departement Store customer. This research was conducted at Matahari Departement Store Semarang Paragon Branch. This research is quantitative research. The population were customer of Matahari departement Store Paragon branch Semarang City. The sampling technique uses a purposive sampling methode with a total sample of 100 people. Data was collected through questionnaire which validity and reliability were alredy verified. Multiple regression was used as analyze technique. Results have show that : (1) there was no significant effect between price discount on impulse buying on customer Matahari Departement Store by t value of 0,815 with significant value of 0,417 (2) there was significant positive effect between bonus pack on impulse buying on customer Matahari Departement Store by t value of 7,174 with significant value of 0,00.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | SKR.V.05.51.1714 NIM 16.05.51.0185 |
| Uncontrolled Keywords: | Kata kunci : Price Discount, Bonus Pack, Impulse Buying |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | Lisa Noviani Maghfiroh |
| Date Deposited: | 03 Nov 2020 02:10 |
| Last Modified: | 03 Nov 2020 02:10 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/7281 |
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