Hayatty, Yuniear Herma (2020) PENGARUH FAMILY TYPES, FAMILY STAGES DAN HOUSEHOLD CONFLICT TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL CALYA DI KOTA SEMARANG. Undergraduate thesis, Universitas Stikubank.
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Abstract
Pada penelitian ini bertujuan untuk menganalisa pengaruh family types, family stages dan household conflict terhadap keputusan pembelian Mobil Calya di Kota Semarang. Jenis penelitian ini yaitu kuantitatif menggunakan data primer dan sekunder. Populasi dalam penelitian ini yaitu responden yang memiliki atau menggunakan metode purposive sampling. Metode pengambilan data yang digunakan dalam penelitian ini menggunakan kuesioner yang disebarkan melalui media social WhatsApp. Jumlah sampel yang diperoleh pada penelitian ini berjumlah 100 responden. Teknik analisis menggunakan uji validitas, uji realibitas, analisis regresi linier berganda, uji F, uji koefisien determinasi dan uji t. ABSTRACT This study aims to analyze the effect of family types, family stages and household conflicts on the purchase decision for Calya cars in Semarang. This type of research is quantitative using primary and secondary data. The population in this study were respondents who owned or used a purposive sampling method. The d ata collection method used in this study used a questionnaire distributed via WhatsApp social media. The number of samples obtained in this study amounted to 100 respondents. The analysis technique uses validity test, reliability test, multiple linear regression analysis, F test, coefficient of determination test and t test.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | SKR.V.05.51.1724 NIM 16.05.51.0021 |
| Uncontrolled Keywords: | Kata Kunci : family types, family stages, household conflict, keputusan pembelian |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty / Institution: | Fakultas Ekonomika dan Bisnis > Program Studi Manajemen |
| Depositing User: | Lisa Noviani Maghfiroh |
| Date Deposited: | 04 Nov 2020 03:35 |
| Last Modified: | 04 Nov 2020 03:35 |
| URI: | https://eprints.unisbank.ac.id/id/eprint/7299 |
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