PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN KOMUNIKASI PEMASARAN TERHADAP KEPUASAN PELANGGAN WIFI INDIHOME (Studi Pada Pelanggan Indihome di Kecamatan Semarang Tengah)

Siswanto, Akhmad Bambang (2021) PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN KOMUNIKASI PEMASARAN TERHADAP KEPUASAN PELANGGAN WIFI INDIHOME (Studi Pada Pelanggan Indihome di Kecamatan Semarang Tengah). Undergraduate thesis, Universitas Stikubank.

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Abstract

Penelitian ini memiliki tujuan untuk mengetahui serta menganalisis bagaimana Pengaruh Kualitas Layanan, Persepsi Harga, dan Komunikasi Pemasaran Terhadap Kepuasan Pelanggan Wifi Indihome (Study pada pelanggan wifi Indihome di Kecamatan Semarang Tengah). Pengambilan sampel pada penelitian ini menggunakan teknik Purposive Sampling ysng berjumlah 100 orang. Pada penelitian ini pengambilan sampel berdasarkan kriteria yang berlikasi di Semarang Tengah serta telah menggunakan wifi Indihome. Pada penelitian ini pengujian menggunakan uji instrument, analisis linear berganda serta uji model. Pada penelitian ini berdasarkan uji hipotesis diperoleh hasil sebagai berikut: komunikasi pemasaran memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas layanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. ABSTRACS This study aims to determine and analyze how the Effect of Service Quality, Price Perception, and Marketing Communication on Customer Satisfaction of Wifi Indihome (Study of Indihome wifi customers in Central Semarang district). Sampling in this study using purposive sampling technique which amounted to 100 people. In this study, the sampling was based on the criteria that apply in Central Semarang and had used Indihome wifi. In this study, testing used instrument tests, multiple linear analysis and model testing. In this study, based on hypothesis testing, the following results were obtained: marketing communication has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction and price perception has a positive and significant effect on customer satisfaction.

Item Type:	Thesis (Undergraduate)
Additional Information:	SKR.V.05.51.1839-NIM 16.05.51.0047
Uncontrolled Keywords:	Kata kunci: Kualitas Layanan, Persepsi Harga, Komunikasi Pemasaran, Kepuasan Pelanggan
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / Institution:	Fakultas Ekonomika dan Bisnis > Program Studi Manajemen
Depositing User:	Lisa Noviani Maghfiroh
Date Deposited:	08 Jun 2021 06:56
Last Modified:	08 Jun 2021 06:56
URI:	https://eprints.unisbank.ac.id/id/eprint/7871

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